The word casino evokes images of bright lights, glitzy gambling tables and rooms, and excitement. Even your grandmother might enjoy taking weekend bus trips to the nearest casino with friends to play a few hands of poker and try her luck at slot machines. Some casinos also have top-notch hotels, spas, and restaurants. They’re all designed to create a euphoric environment that’s as much about socializing and enjoying the entertainment as it is about trying one’s hand at the games.
Casinos make money through the house edge, which is the mathematical advantage that a casino has over patrons. This advantage can be calculated by computer programs or by gaming mathematicians who specialize in the analysis of casino operations. Casinos also earn money by charging a commission on some games, such as poker and blackjack, or by offering comps to players.
Casinos rely on their customers to tell their story about the experience they had at their property. They know that consumers are more likely to trust other people than brands. So, it’s important for casino marketers to leverage digital strategies that help generate positive reviews and testimonials online. They can also use Cvent’s Competitive Market Ads to reach event planners who are looking for venues in similar markets or sister cities, helping them earn group business. These marketing techniques are proven to help casinos attract new customers and drive long-term growth. Learn more about these tried and true casino marketing strategies here.